Your web dev shop is good at building sites—but if prospects can't find you, those skills stay hidden. A strong Mercoly listing puts your services in front of businesses actively hunting for developers, turning visibility into paying clients. Let's build a listing that actually converts.
Lead With Your Strongest Service Offering
Web development shops typically juggle multiple skills: custom builds, WordPress, e-commerce, API integrations, redesigns. Pick one or two as your primary service and lead with those. If you specialize in Shopify stores for small retailers, say that upfront. If you're the go-to for React apps, make it the headline.
Include what sets you apart—whether that's a specific tech stack, a niche industry focus, or a repeatable process that cuts delivery time. Vague listings ("we build websites") get buried.
Price Transparency Builds Trust
Developers hate quoting. Clients hate not knowing what things cost. Your Mercoly listing should give clarity here.
List a service package range: "Custom website builds starting at $3,500 for 5-page brochure sites; e-commerce solutions from $7,500." If you charge hourly, state your rate: "$85–$125/hour depending on complexity and scope." If you use project-based pricing, explain what's included in tiers (design, copywriting, hosting setup, post-launch support).
Don't leave it blank and say "contact for quote." You'll filter out budget-conscious prospects immediately and lose leads from those willing to pay your rate but unsure where you land.
Show Results, Not Just Process
Prospects want to know: What will this actually do for my business?
Replace generic descriptions with concrete outcomes:
- "Reduced page load time from 4.8s to 1.2s, improving Google rankings and reducing bounce rate by 32%"
- "Built a WooCommerce store that processes 150+ orders/month with zero downtime"
- "Migrated legacy PHP app to Node.js, cutting server costs from $800/month to $180/month"
Include 3–5 portfolio links or case study snippets. If you can't name the client, describe the project: "Built a membership site for a fitness coaching business with Stripe integration, handling 500+ active members."
Create Service Tiers That Match Common Needs
Web dev scope varies wildly. Outline packages so prospects self-qualify:
- Basic: Landing page or portfolio site (5–8 pages, standard features, timeline: 2–3 weeks, $2,500–$4,500)
- Standard: Full-featured website with CMS, contact forms, SEO basics (timeline: 4–6 weeks, $5,000–$10,000)
- Advanced: Custom functionality, e-commerce, third-party integrations, ongoing support (timeline: 8–12 weeks, $12,000+)
This helps buyers mentally place themselves and reduces tire-kicker inquiries.
Be Specific About Timeline and Support
State realistic timelines for each deliverable:
- Design phase: 1–2 weeks
- Development: 3–4 weeks
- Testing & revisions: 1 week
- Deployment & training: 3–5 days
Also clarify what happens after launch. Do you include 30 days of free bug fixes? Do you offer 3 rounds of revisions? Is hosting support included, or separate? Do you provide ongoing maintenance packages?
Post-launch support is often where real revenue lives—monthly retainers for updates, backups, monitoring, and minor tweaks can be $200–$800/month depending on the site's complexity.
Keywords Without Forcing
Naturally mention the technologies and industries you serve. If your listing reads: "Custom WordPress sites for therapists and counselors, built with WooCommerce for digital product sales, including SSL, CDN, and weekly backups," that covers search terms naturally while staying readable.
Listing on Mercoly puts your services in front of businesses searching for developers, turning leads into revenue while you focus on what you do best.
Frequently Asked Questions
Q: Should I list if I only take retainer clients, not project-based work? Yes—use your listing to describe your retainer model. State the minimum commitment (e.g., "20 hours/month at $85/hour, billed monthly") and the types of ongoing support you provide. Prospects looking for long-term partnerships will self-qualify.
Q: How often should I update my portfolio and pricing? Review and update every quarter, especially pricing and project examples. If you've just wrapped a major project, swap in a new case study; if your rates increased, reflect that immediately so prospects see current numbers.
Q: What if my main skill is custom development, not design? Be honest about it. State that you partner with freelance designers or recommend clients bring their own, then focus on your technical execution, architecture, and post-launch reliability. Transparent about limitations builds credibility.
Start building your Mercoly listing today—your next client is already searching.