Loan signing agents increasingly face pressure to differentiate themselves from competitors. Offering both eSignature and mobile signing capabilities—rather than picking one—gives you flexibility to serve different lender requirements and borrower preferences. This dual-service approach also opens new revenue streams and justifies higher positioning in a crowded market.
Why Lenders Want Both Options
Most loan servicers don't mandate a single signing method; they want agents who can adapt. Some lenders prefer traditional in-person mobile signing for high-value transactions (jumbo loans, commercial deals) where compliance documentation is extensive and borrowers expect face-to-face authentication. Others, especially for refinances and streamlined purchases under $300K, increasingly request fully remote eSignature solutions to reduce turnaround time from 5–7 days to 24–48 hours.
By marketing both, you're not choosing a lane—you're becoming the reliable option lenders call first. That competitive advantage translates to consistent work volume and the ability to command slightly higher rates (typically $75–150 per signing with eSignature, $100–200 for mobile, depending on region and loan type).
Positioning eSignature Services in Your Marketing
eSignature (fully remote, digital-only) appeals to efficiency-focused lenders and borrowers who work non-traditional hours. When marketing this service, emphasize speed and accessibility—not just the technology.
Key messaging angles:
- Same-day turnaround capability on straightforward refinances
- Geographic flexibility: service borrowers across multiple states without travel costs
- Compliance-ready documentation: mention your familiarity with DocuSign, Adobe Sign, or your platform of choice, and that you ensure wet-signature requirements are handled correctly
- Ideal for busy professionals who can't take time off work for in-person signings
- Reduced fraud risk through digital verification methods (ID checks, knowledge-based authentication)
Include concrete examples: "Processed 12 eSignature closings in one week for [regional lender name]" builds credibility faster than generic claims about reliability.
Marketing Mobile Signing Without Losing the Edge
Mobile signing still commands premium positioning because it requires your time and travel. Frame this as the white-glove service for complex or high-value loans.
Your messaging should spotlight expertise and reassurance:
- Complex loan packages: construction loans, cash-out refinances, portfolio loans with unusual terms
- Borrower confidence: personal presence reduces signing errors and questions on the spot
- Relationship building: face-to-face interaction generates referrals and repeat business
- Evening and weekend availability: lenders appreciate agents flexible enough to close deals when borrowers are available
Pricing transparency matters here. On your Mercoly profile or website, note that mobile signing includes travel fees (typically $0.50–$1 per mile or flat rates of $25–75 depending on distance) and set clear geographic boundaries (e.g., "serve Greater Austin metro area, 30-mile radius from downtown").
Creating Messaging That Sells Both
Rather than treating these as competing products, position them as complementary solutions in your marketing:
Frame your pitch to lenders like this: "We deliver eSignature closings in 24 hours for streamlined deals and mobile signings for complex transactions—you never wait for availability, and your borrowers get the experience that matches their loan."
On job boards (signing agent networks, lender portals), create two separate profiles if allowed, or one profile emphasizing "dual capabilities." When you list services on platforms like Mercoly, highlight both methods prominently in your description, which helps lenders find you for either need and increases your visibility across multiple service categories.
Pricing Strategy Across Both Services
Research your local market, but use these benchmarks:
- eSignature-only loans: $75–$125 (minimal overhead, higher volume potential)
- Mobile signing, local travel: $125–$175 + mileage
- Mobile signing, 45+ minute drive: $175–$250 + mileage
- Hybrid/complex closings (remote notary + overnight package delivery): $150–$200
Bundle deals also work: "Book 3+ eSignatures monthly, get 10% off mobile signings" keeps both services in active rotation.
Frequently Asked Questions
Q: Should I charge extra if a lender asks me to do both eSignature and mobile signing in the same month? No—treat monthly volume pricing as your commitment, whether services are split or focused. This builds loyalty and steady income predictability.
Q: Which service should I emphasize first on my marketing materials? Lead with mobile signing if your region has high property values (borrowers expect in-person touch); lead with eSignature if you want rapid scaling and serve multiple states. Most successful agents promote both equally.
Q: How do I convince lenders I'm reliable with eSignature if I'm new? Get certified through your eSignature platform (DocuSign ROC, Adobe Sign training), complete 5+ test closings for small lenders, and include specific turnaround metrics in your pitch ("completed 100% of eSignatures within contracted timeframe for Q3").
Start offering both services this quarter, and use your next profile update to showcase the expanded capacity.