Door installation businesses often leave money on the table by relying solely on referrals and local SEO. Google Ads can fill your pipeline with qualified leads actively searching for exterior and storm door installation in your service area—and unlike organic search, you control when those leads arrive.
Why Google Ads Works for Door Installation
Homeowners don't search for "door installation" months before they need it. They search when a door is damaged, weather-stripped, or they're ready to upgrade. Google Search ads put your business directly in front of these high-intent customers. A study by HubSpot shows that 60% of homeowners research contractors online before calling, and Google is their first stop.
Storm door and exterior door installations also have clear seasonality—spring storms, summer renovations, fall weatherproofing—that paid search lets you capitalize on with adjusted bids and targeted messaging.
Setting Up Your Google Ads Account
Start with a dedicated Google Ads account separate from any existing campaigns. Create a dedicated landing page for door installation (not your homepage), with:
- Clear photos of installed doors in homes similar to your service area
- A single, prominent call-to-action button ("Get a Free Quote" or "Schedule Installation")
- Your service area spelled out (e.g., "Serving Denver, Aurora, and surrounding counties")
- A customer testimonial mentioning the installation process or timeline
Use Search campaigns, not Display. Most door installers waste budget on Display ads that run across random websites. You want search—people actively typing "storm door installation near me" or "exterior door replacement cost."
Building Your Keyword Strategy
Bid on these high-intent keyword clusters:
- Local + product: "storm door installation [your city]," "exterior door replacement [county]," "fiberglass entry door installer near me"
- Problem-based: "door won't close properly," "drafty exterior door," "storm door leaking water"
- Intent-heavy: "door installation cost," "how much to install new entry door," "best door installer [your area]"
- Competitor keywords: If local competitors rank well, bid on their brand name combined with "alternative" or "vs"
Avoid vanity keywords like "best doors in the world"—they're cheap but worthless. A homeowner searching "exterior door installation Denver" is 10x more likely to call than someone searching "what are doors."
Expect to pay $1.50–$4.00 per click in most markets for door installation keywords. If clicks are cheaper, the intent is usually weaker.
Budget and Bid Strategy
Start with $1,000–$1,500 per month to test. That's roughly 250–750 clicks depending on your market. Track which clicks turn into calls and jobs. Once you understand your cost-per-lead (typically $25–$75 for door installation), you can scale predictably.
Set your max cost-per-click at 40–50% of your average job margin. If you install a door for $1,200 and your margin is $400, cap clicks at $160–$200 to stay profitable even if only half of leads convert.
Ad Copy That Converts
Use these elements in every ad:
- Your service area in the headline ("Storm Door Installation in Denver & Boulder")
- A specific offer ("Free In-Home Estimate" beats "Call Today")
- Urgency or exclusivity ("Limited Spring Availability" or "10-Year Warranty on Labor")
- Proof point ("15+ Years Installing Doors" or "500+ 5-Star Reviews")
Example headline structure: "Storm Door Installation [City] | Licensed & Insured | Free Quote"
Tracking and Optimization
Enable call conversion tracking in Google Ads so you know which keywords drive actual phone calls. Most door jobs start with a call, not a form submission. Set up conversion tracking for both calls and form submissions if you offer online booking.
Review performance weekly. Pause keywords driving clicks under $100 cost-per-conversion after 10–15 clicks. Double the budget for keywords converting at $30–$50 per lead.
List your door installation services on Mercoly to complement your paid ads—you'll get found organically, win structured leads, and showcase your product range to homeowners already interested in exterior work.
Frequently Asked Questions
Q: How long before I see leads from Google Ads? A: Within 24–48 hours of your first ads going live, though meaningful data (10+ clicks) takes 5–7 days to assess performance reliably.
Q: Should I bid on my own company name? A: Yes—it's cheap and stops competitors from appearing when someone searches you directly, especially after they see a referral or a sign on a job site.
Q: What's a realistic cost-per-lead for door installation? A: $30–$75, depending on market and competition; anything under $50 is strong, and $75+ signals your keywords are too broad or your landing page needs work.
Start with a small test budget this week, and let 7 days of data guide your next move.