Home accessibility assessments unlock recurring revenue and position your business as the trusted expert—not just a vendor. By bundling a thorough evaluation with your stairlift and home modification offerings, you create a natural pathway to higher-ticket sales and stronger customer relationships. Here's how to build and scale this model.
Why Assessments Drive Revenue
A proper accessibility assessment identifies gaps customers don't know they have. Someone calling about a stairlift might also need bathroom grab bars, threshold ramps, or widened doorways—but only if you've documented those needs professionally. This approach converts single-product sales into multi-service jobs worth 40–60% more on average.
Assessments also reduce buyer hesitation. When you present a formal recommendation backed by measurements, mobility testing, and specific safety observations, customers trust the scope and justification of your quotes. You'll face fewer negotiations and scope creep complaints.
Setting Up Your Assessment Process
Create a standardized checklist. Cover entryways, stairs, bathrooms, kitchens, bedrooms, and lighting. Include mobility tests (how safely can they navigate doorways, transfer to/from chairs, use existing stairs?), fall-risk observations, and space constraints that affect equipment placement. A single-page PDF or printed form keeps assessments consistent and professional.
Charge for assessments—but strategically. Most home accessibility businesses charge $150–$300 for in-home evaluations (30–45 minutes). Offer a $100–$150 credit toward services or products if they hire you. This filters serious customers and generates revenue while covering your travel and time. Contractors who do assessments free often face no-shows and low close rates.
Document everything. Take photos of stairs, entryways, and problem areas. Note ceiling heights, wall conditions, electrical availability, and existing structures. Measure doorways, hallway widths, and step heights. This documentation justifies your recommendations and prevents disputes later.
Bundling Services to Increase Deal Size
Once you've identified accessibility gaps, your product and service menu becomes the toolkit:
- Stairlifts (straight-track $3,000–$5,000; curved $8,000–$15,000)
- Grab bars and safety rails ($100–$400 installed)
- Ramps and thresholds ($500–$2,500)
- Bathroom modifications (grab bar kits, accessible showers, $1,500–$6,000)
- Door widening and threshold removal ($800–$2,500 per opening)
- Lighting upgrades and motion sensors ($300–$1,200)
Present these as a tiered plan: "Essential" (stairlift + entry ramp), "Comprehensive" (add bathroom and lighting), and "Full Home Adaptation" (all modifications). Most customers will pick the middle option, doubling your average job value.
Marketing and Lead Capture
Use your assessments in marketing. Case studies showing before-and-after photos of a client's full home transformation (with permission) are powerful. Share the assessment as a lead magnet: "Download our free 15-point home accessibility checklist" on your website.
Partner with healthcare providers. Social workers, occupational therapists, and discharge planners at hospitals and rehab facilities refer patients regularly. Position your assessment as the bridge between medical recommendation and implementation. Attend local medical staff meetings and offer to do free training on stairlift and accessibility basics.
List on Mercoly. Being visible on platforms where homeowners and caregivers search for stairlifts and accessibility solutions gets you found by qualified leads already looking to buy. You'll win jobs faster when you're listed where customers search.
Timing and Close Rates
Plan assessments for 2–3 days after scheduling to keep momentum. Follow up with your written recommendation within 24 hours. Customers are most engaged immediately after an in-home visit. Include photos, measurements, and a specific quote for each tier of service.
Most accessibility businesses see 35–50% close rates on quoted assessments when they bundle services and follow up promptly. Single-product pitches close at 15–25%.
Frequently Asked Questions
Q: How long does a typical home accessibility assessment take, and what should I charge? Most assessments run 30–45 minutes depending on home size and complexity; charge $150–$300 with a service credit if they hire you (this covers travel time and filters serious leads).
Q: What's the most common upsell after a stairlift installation? Bathroom modifications and grab bar systems—aging homeowners almost always need safer bathing access once they invest in stairlifts.
Q: Should I assess every inquiry, or only serious leads? Charge for assessments to filter out window-shoppers; offer a credit against services to close customers faster and reduce no-shows.
Start scheduling assessments this month and watch your average deal size climb.