LinkedIn profile writing is one of the easiest services to tier—you can stack features and depth without reinventing your process each time. Most business owners in resume and LinkedIn writing leave money on the table by offering one flat rate instead of three or four packages that match different client needs and budgets.
Why Tiered Packages Work in LinkedIn Writing
Clients fall into distinct buckets. Some need a quick profile refresh ($200–400 range), others want a complete rebrand with keyword optimization ($600–1,200), and executives pay premium rates for personal branding strategy ($1,500–3,000+). Offering tiers lets you capture all three without lowering your baseline price or spending extra time on discovery calls trying to figure out what each person actually wants.
Tiered packages also reduce scope creep. When you define exactly what's included in "Basic," "Professional," and "Executive" tiers, clients know what they're paying for and won't ask for five rounds of revisions on a $300 package.
The Three-Tier Structure That Works
Basic Tier ($250–450)
This is a headline and summary rewrite plus keyword optimization. You're not interviewing them deeply; you're using what they provide and tightening language, adding searchable terms, and fixing grammar. Most people can complete this in 3–4 hours.
Include:
- LinkedIn headline refresh (15–20 words, role + value prop)
- Summary rewrite (2–3 paragraphs, ~250 words)
- Basic keyword research and insertion
- One round of revisions
Set a turnaround of 5–7 business days.
Professional Tier ($700–1,200)
Here you earn the higher rate. This tier includes a 30–45 minute discovery call, fuller strategy, and more nuanced positioning.
Deliverables:
- Complete profile audit and competitor analysis
- Headline, summary, and About section optimization
- Experience rewrite (all past roles, ~100–150 words each)
- Skills section curated and ordered by relevance
- LinkedIn headline variations for A/B testing
- Two rounds of revisions
- Turnaround: 10–14 days
This tier attracts mid-career professionals, career changers, and job seekers who know they need real strategy, not a quick fix.
Executive Tier ($1,500–3,000)
Pair this with a full personal branding package (resume + LinkedIn + potentially a one-sheet or portfolio guidance). These are C-suite, solopreneurs, coaches, or thought leaders who want positioning that drives business.
Include:
- 60-minute strategy session (personal brand positioning, target audience, goals)
- Full-profile overhaul with narrative arc
- LinkedIn headline and summary with messaging pillars
- Optimized experience descriptions with metrics and outcomes
- Endorsements and recommendations strategy
- LinkedIn article or post templates aligned to their positioning
- Quarterly check-in calls (4 calls over a year)
- Unlimited revisions for 30 days post-delivery
Packaging Considerations
Bundling tip: Offer a "Resume + LinkedIn" discount on your Professional and Executive tiers. If your resume service is $400–600, bundling both for $950–1,600 becomes a no-brainer for clients and increases transaction value.
Positioning your tiers: Don't call them "Basic/Standard/Premium"—use language that reflects the outcome. Try "Refresh," "Rebrand," and "Executive Positioning" instead. It shifts focus from what you're doing to what they're getting.
Add-ons for upsell: Once someone buys a tier, offer $150–250 add-ons like LinkedIn photo consultation, endorsement strategy, or a personal branding statement for their email signature.
Getting Leads for Package Sales
Use a tiered page on your website that clearly shows what's included in each package, not hidden behind a contact form. When prospects can see pricing upfront, you filter to serious buyers and cut down no-shows on discovery calls.
Listing your services on platforms like Mercoly helps you get found by prospects actively searching for resume and LinkedIn writing, win more leads, and sell these packages at the pricing tier you set.
Include before-and-after LinkedIn profiles (anonymized) next to each tier. A visual example of what a $300 refresh looks like versus a $1,200 rebrand sells the difference better than any bullet point.
Frequently Asked Questions
Q: How do I know which tier to recommend to a prospect? Ask two questions: "Are you actively job searching or looking to grow your business?" and "What's your current LinkedIn profile completion percentage?" Job seekers often need the Professional tier; busy executives and solopreneurs go Executive.
Q: Should I offer a Basic tier if I want to be positioned as a premium service? Yes—the Basic tier serves as an entry point and doesn't cheapen your brand if you position it clearly as a "refresh for profiles that just need tightening," not a deep rewrite.
Q: What if a client wants revisions beyond what's included in their tier? Charge $75–150/hour for additional rounds, clearly stated in your service agreement. Most clients accept this if you're transparent upfront.
Start mapping your three tiers this week—you'll likely close your next prospect into a higher package than your current flat rate.