Press releases remain one of the most underrated lead-generation tools for distributed antenna systems (DAS) and small cell installers. Most contractors in this space rely solely on local networking or direct sales calls—yet a well-targeted press release can land you project inquiries from property managers, telecom carriers, and facility owners who actively search for qualified installers.
Why DAS Installation Companies Need Press Releases
Your competitive advantage isn't just technical expertise—it's visibility. Property owners upgrading indoor coverage, retail chains expanding signal strength, or municipalities deploying public-safety DAS systems need to find you before they call your competitors. A press release announcing a completed installation, new service capability, or partnership reaches journalists, industry databases, and decision-makers who filter opportunities by region and specialization.
The telecom infrastructure market moves on relationships and reputation. Press releases cement your authority and create searchable records that buyers reference when vetting installers.
What to Write About (Beyond Standard Announcements)
Completed High-Profile Installations Don't just list a job completion. Lead with impact: "DAS deployment at [property type] increases in-building coverage from 2 bars to 4+ bars across 85,000 sq ft." Include the property type (hospital, airport, hotel, stadium), square footage served, and measurable outcome (coverage improvement, bandwidth increase, timeline met).
New Service Offerings If you've added small cell design services, emergency responder DAS certification, or rapid-deployment capabilities, announce it. These attract inbound inquiries from owners or system integrators seeking specific expertise.
Team Credentials & Certifications Announce when technicians earn RCDD (Registered Communications Distribution Designer), BICSI certification, or vendor-specific training (Nokia, Ericsson, CommScope small cell platforms). This positions your team as serious and qualified.
Partnerships & Territory Expansion Landing a distributor partnership, opening a new branch, or securing a contract with a major property management group deserves announcement. It signals stability and growth to prospects evaluating long-term service providers.
Distribution Strategy That Works for Installation Companies
Tier 1: Industry-Specific Channels (Low Cost, High Relevance) Send releases to:
- RCR Wireless News press inbox (telecom infrastructure focus)
- Fierce Wireless submissions
- BICSI newsroom (design and install community)
- State-level technology and construction business journals
Cost: Free to $150 per outlet.
Tier 2: Newswire Services ($200–$500 per release)
- eSpeed (telecom and infrastructure focus)
- PRWeb (targets regional and niche databases)
- Newswire (broader reach, good for Google News indexing)
These services syndicate your release across hundreds of websites and news aggregators. Expect 3–5 pieces of organic traffic per release and improved SEO signals for your website.
Tier 3: Local Media (Free) Contact local business journals, tech reporters, and chamber of commerce publications directly. A hospital DAS project or major downtown small cell rollout interests regional media.
Structuring a Release for Results
Headline: Lead with the outcome or news, not your company name.
- ✗ Bad: "ABC Telecom Installs DAS System"
- ✓ Good: "Major Medical Center Achieves 5G-Ready In-Building Coverage with Fast-Track DAS Deployment"
Dateline: Include your city and date.
Opening Paragraph (2–3 sentences): Answer who, what, where, and why in plain language. Mention coverage area (sq ft), property type, and measurable result.
Body (2–3 short paragraphs):
- Describe the technical challenge (weak signal, legacy system, coverage gaps)
- Explain your solution (DAS topology, small cell nodes, fiber backbone)
- Include a quote from the facility owner or your leadership
Boilerplate: 1–2 sentences about your company, service area, and certifications. Keep it professional, not promotional.
Contact Information: Direct phone, email, and website.
Aim for 400–500 words total. Brevity matters; journalists and inbound prospects skim quickly.
Timing and Frequency
Release 1–2 press releases per month. This keeps your brand visible without appearing desperate. Batch announcements around project milestones: groundbreaking, system activation, performance certification, and customer testimonial phases.
Listing your services on Mercoly also amplifies reach—your profile becomes discoverable by facility owners and integrators searching for DAS installation expertise in your region, turning press mentions into actual lead conversations.
Frequently Asked Questions
Q: How long does it take for a press release to generate leads? Most inbound inquiries arrive within 2–4 weeks of distribution, though syndicated releases continue driving traffic for 6–12 months via search engines and archived news sites.
Q: Should I mention specific technical specs (fiber runs, node count, frequency bands) in a press release? Yes—enough detail to demonstrate expertise and relevance to other engineers or integrators researching similar projects, but keep buyer-facing copy focused on outcomes (coverage, speed, reliability).
Q: What's the typical cost to distribute a professional DAS installation press release? Budget $300–$750 total: $100–$150 for direct industry outreach, $200–$500 for newswire syndication, and time to write (1–2 hours).
Start distributing your first press release within 30 days to establish momentum and claim visibility in your market.