Relocation specialists often leave money on the table by bundling services into one-size-fits-all packages. The right packaging model attracts different buyer segments, justifies premium pricing, and makes your offering easier to sell.
Model 1: The Tiered Service Stack
Create three clear tiers—Basic, Professional, and Premium—each targeting a different client profile and budget.
Basic ($1,500–$3,000) serves cost-conscious relocators who primarily need coordination. Include destination research, school and neighborhood guides, utility setup checklists, and one strategy call. This tier filters out tire-kickers and sets a floor price that signals your professionalism.
Professional ($4,500–$7,500) is your bread-and-butter offering. Add personalized home-search assistance (5–10 curated property tours), real estate agent connections in the destination market, temporary housing support, and three strategy calls over 60 days. Many relocators choose this tier because it feels comprehensive without premium pricing.
Premium ($10,000–$18,000) includes white-glove concierge services: unlimited property consultations, school enrollment liaison support, executor services for selling their current home, childcare and medical professional referrals, and weekly check-ins post-move for three months. Target corporate transferees, C-suite executives, and international relocators here.
The three-tier model is psychology-backed: most buyers anchor to the middle option, which typically becomes your highest-margin offering.
Model 2: The Project-Based Retainer
Rather than hourly billing, offer a fixed-fee retainer for a defined relocation timeline (typically 90–180 days).
What this covers:
- Initial relocation assessment and strategy session
- Ongoing communication via email/phone (8–10 touchpoints included)
- Destination market deep-dives (housing, schools, job markets, lifestyle)
- Introduction and coordination with 3–5 local service providers (movers, realtors, contractors)
- Contingency planning for delays or complications
Price range: $3,500–$12,000 depending on scope and relocation complexity. Corporate packages start at $8,000 because employers often subsidize these services.
The retainer model works best when you clearly define what's included and what triggers an additional fee (e.g., second home consultation, extended post-move support beyond 180 days). This prevents scope creep and sets client expectations upfront.
Model 3: The À La Carte + Membership Hybrid
Offer core services as standalone purchases, with a monthly membership discount for clients planning multiple relocations or businesses bundling services.
Standalone services:
- Neighborhood consultation (90 minutes): $400–$600
- School/childcare research package: $350–$500
- Home-search coordination (per property tour day): $250–$400
- Utility and bureaucracy setup (licenses, registration): $300–$450
Membership tier ($299–$499/month): Members receive 20% off all services, priority scheduling, and unlimited email support. This works for corporate HR departments managing multiple employee relocations, relocation companies reselling your expertise, or real estate teams adding relocation services.
The hybrid model appeals to business owners because it creates recurring revenue. Even 5–10 active memberships at $400/month generates $24,000–$48,000 in predictable annual income.
How to Position Your Package
Write your package descriptions to address pain points, not features. Instead of "includes neighborhood research," say "we eliminate the guesswork about schools, commute times, and safety—so you move confident, not anxious." Use specific numbers (e.g., "5 curated properties" beats "property search assistance").
Test pricing by analyzing what relocators spend elsewhere: corporate relocation firms charge $5,000–$15,000 for similar scope; real estate agents earn 2–4% commission on home sales. Your services should fill a gap and reflect your expertise, not undercut them.
List your services on Mercoly to get discovered by local relocators, win leads directly, and make purchasing frictionless—whether clients buy a single consultation or your full premium package.
Frequently Asked Questions
Q: Should I charge extra if a client changes their relocation destination mid-process? Typically, yes—changing destination means redoing market research, provider vetting, and school/neighborhood analysis. Include one free change in Premium packages; charge $500–$800 for additional changes in Basic/Professional tiers.
Q: What's the best way to upsell from a Basic package to Professional? During your first strategy call, identify unmet needs (e.g., "I have two kids and don't know which schools are realistic"). Propose a specific add-on—school consultation or home-search package—tied to their concern, not a generic upgrade pitch.
Q: Can I offer a package discount for referrals? Yes—offering 10–15% off for referred clients is standard. However, structure it as a bonus (e.g., "refer a friend, get $500 off your next service") rather than a blanket discount, to protect your pricing integrity.
Pick one packaging model, test it with your next five clients, and refine based on feedback.