Sugaring clients already trust you with their skin—now it's time to deepen that relationship with add-ons that solve real problems and boost your bottom line. The best upsells aren't pushy; they're services and products your customers already need. Here's how to identify, price, and sell them strategically.
Why Add-On Services Work for Sugaring Businesses
Your sugaring clients are already in the chair for 20–45 minutes depending on the service. They've already committed time and money. Introducing complementary services at this moment captures demand you'd otherwise lose to competitors—plus it increases average ticket value by 15–40% without requiring new customer acquisition.
The key is offering things that either enhance the current treatment or address related skin concerns your clients mention during their appointment.
High-Converting Add-On Services
Skincare consultations and custom prep routines Many clients don't know how to prep skin before sugaring or care for it afterward. Charge $15–30 for a 10-minute consultation where you recommend specific products, timelines, and techniques. This positions you as an expert and creates a pathway to sell retail products.
Hydration and soothing treatments Post-sugaring skin is sensitive. Offer a 5-minute hydrating mask, aloe serum application, or calming enzyme treatment for $10–25. These take minimal time but feel premium and reduce irritation complaints.
Exfoliation add-ons Gentle exfoliation 48 hours post-sugaring prevents ingrown hairs. Bundle a follow-up exfoliating treatment (dry brush, enzyme scrub, or gentle chemical exfoliant) scheduled for day 3–4 post-service. Price it at $20–35 as a standalone or offer a package deal: sugaring + exfoliation session for 10–15% off combined.
Brow or lash tinting If you already offer sugaring, adding brow tinting or lash tinting is a natural cross-sell. These services pair well with leg, underarm, or lip sugaring. Charge $15–30 depending on your market and experience level.
Maintenance packages Offer prepaid 4–6 week packages (matching sugaring's growth cycle) at a 10–15% discount. Clients lock in pricing, you guarantee recurring revenue.
Retail Products That Complement Sugaring
Don't overlook the profit margin on retail. Sugaring-specific products can sell at 40–50% markup:
- Pre-sugaring products: Oil-free primers, gentle cleansers ($12–28 retail)
- Post-sugaring care: Fragrance-free moisturizers, ingrown hair serums, soothing lotions ($18–40 retail)
- At-home maintenance: Dry brushes, exfoliating gloves, ingrown hair prevention tools ($15–35 retail)
- Sunscreen and SPF products: Essential for treated areas, especially in summer ($20–50 retail)
Stock 3–5 branded products initially. Recommend them during the service, display them near checkout, and mention them in your follow-up communication.
Pricing Strategy and Presentation
Bundle strategically. Instead of listing everything à la carte, create tiered packages:
- Standard: Full sugaring service only
- Premium: Sugaring + one add-on (hydration treatment or exfoliation guidance) at $15–20 extra
- Deluxe: Sugaring + skincare consultation + product recommendation at $25–40 extra
Present add-ons during the appointment, not before. Once the client is relaxed and sees results, they're more open to suggestions. Train yourself to say: "I notice some sensitivity here—a hydrating mask would really help. Want to add that today for just $18?" Natural. Conversational. Low-pressure.
Tracking What Actually Sells
Monitor which add-ons clients accept and at what price point. Use your booking software to track:
- Attachment rate (percentage of clients buying add-ons)
- Most popular combinations
- Seasonal trends (e.g., sunscreen sells better in summer)
Aim for 25–35% of clients purchasing at least one add-on within the first three months of rolling out the program.
Getting Discovered and Listed
When you offer diverse services and products, listing on Mercoly helps potential clients find you by searching for specific combinations (e.g., "sugaring + brow tint nearby"). Mercoly also lets you showcase your full menu and sell retail products directly through your profile—capturing leads and revenue all in one place.
Frequently Asked Questions
Q: How do I know which add-ons to start with? Ask your existing clients directly what skin concerns they have post-sugaring, then offer 1–2 solutions first. Test for 4–6 weeks before adding more.
Q: Should I raise my base sugaring price to account for add-ons? No. Keep base pricing competitive; use add-ons to increase value, not base cost.
Q: What's the best time to mention an add-on during the appointment? About 5–10 minutes before the service ends, when clients are relaxed and can see the results.
Ready to grow? Build your complete service menu and product catalog, then list everything on Mercoly so clients can book exactly what they need.