Turnover cleanings are your bread and butter—they happen between guests and demand speed, not perfection. Deep cleans are your premium offering, built for seasonal maintenance and spring refreshes. Understanding how to bundle and price these services is where you'll scale your turnover cleaning business.
The Core Difference: Speed vs. Thoroughness
Turnover cleanings focus on guest-ready standards: fresh linens, sanitized surfaces, vacuumed floors, bathrooms restocked. Your turnaround window is typically 2–4 hours for a 2–3 bedroom unit. You're hitting high-traffic areas and visible spaces. A standard turnover runs $150–$300 depending on unit size and location.
Deep cleans tackle what guests don't see and what deteriorates over time: baseboards, inside appliances, grout lines, ceiling fans, window tracks, light fixtures. These take 6–12 hours per unit and cost $400–$800+. Owners book these quarterly or after heavy-use seasons.
The key insight: turnovers keep your schedule full; deep cleans boost your margins and lock in recurring revenue.
Why Bundle Them?
Property managers and owners think in operational cycles, not individual services. Offering bundled packages removes decision friction and increases your average ticket size. A turnover-only customer becomes a turnover-plus-deep-clean customer when you present a logical, tiered option.
Bundling also stabilizes cash flow. You can offer a "seasonal refresh" package (4 turnovers + 1 deep clean at $900–$1,200) or a "monthly maintenance" tier (4 turnovers + quarterly deep clean for $1,500–$2,000). Property managers budget for these; they're predictable line items.
Realistic Service Bundle Structures
Starter Turnover Package
- Standard turnover cleaning only
- 2–3 hour service window
- Guest-ready condition
- Price: $150–$250 per unit
Premium Turnover + Light Refresh Bundle
- Full turnover + baseboards, interior fridge, oven
- 3–4 hours
- Fits between busy seasons
- Price: $280–$400 per unit
Seasonal Deep + Turnover Combo
- 1 deep clean + 4 standard turnovers per quarter
- Covers higher-touch maintenance
- Price: $1,200–$1,600 per month (depending on unit count and location)
Annual Maintenance Bundle
- 2 deep cleans + 12 turnovers
- Full-year coverage with priority scheduling
- Price: $3,500–$5,500 (typical 2–3 BR unit)
Pricing Without Leaving Money on the Table
Most turnover cleaners underestimate labor and supply costs. Factor in:
- Labor: 2–3 cleaners at $18–$25/hour
- Supplies: $20–$40 per turnover (linens, chemicals, trash bags)
- Travel time: If units are spread across multiple properties, pad 30 minutes between jobs
- Overhead: Insurance, equipment, vehicle, software
A $200 turnover with two staff members at $20/hour (2.5 hours on-site + 30 min travel) actually costs you ~$130 in labor alone. That leaves $70 for supplies and overhead. Thin. Bundled services smooth this out because deep cleans carry 3x the margin.
Listing and Selling These Bundles
Document your bundles with clear, property-specific language. Instead of "deep clean," write "quarterly deep clean including interior appliance detailing and grout treatment." Specificity converts.
When you list your services on Mercoly, you can showcase bundled packages with transparent pricing and timelines, making it easier for property managers to find exactly what they need and for you to close deals faster.
Create a simple one-pager or digital menu:
- Service name
- What's included (bullet list)
- Typical duration
- Price range (e.g., "$180–$250 depending on square footage")
- Booking window (e.g., "Schedule 48 hours in advance")
Send this to every property manager prospect. Most will ask about custom bundles—that's your opening to upsell.
Frequency Matters More Than Individual Price
Stop competing on turnover price alone. Instead, compete on reliability and bundled value. A manager paying you $250 per turnover + $600 per deep clean annually is paying roughly $3,600/year for a 2-property account. That's defensible, recurring revenue.
If you land 15 accounts at that rate, you're at $54,000 annually from 30 units—and that's before scaling to multiple teams.
Frequently Asked Questions
Q: How often should property owners book deep cleans if they're running a busy Airbnb? A: Every 8–12 weeks is standard for high-turnover units (20+ bookings monthly); seasonal properties can do 2–3 per year. Suggest quarterly as your baseline offer.
Q: Can I charge extra if a turnover includes pet cleanup or excessive damage? A: Yes—add 25–50% to your standard rate and document the condition with photos. Outline this clearly in your service agreement so managers know what triggers upcharges.
Q: What's the fastest way to scale turnover business profitably? A: Bundle services to increase margin, hire reliable staff early (even part-time), and focus on property managers who manage 5+ units rather than individual owners.
List your turnover and deep cleaning bundles today and start connecting with property managers actively searching for your services.