Hiring a copywriter for your website is one of the smartest marketing moves you can make—but pricing varies wildly depending on scope, expertise, and page type. Understanding what you'll actually pay helps you budget correctly and avoid overpaying for generic work or undershooting quality.
What Drives Copywriting Costs
Copywriting fees depend on several interconnected factors. Complexity matters most: a homepage needs brand-focused messaging and strategic hierarchy, while product pages demand conversion-optimized copy that addresses objections and highlights unique value. Writer experience is the second major variable—junior copywriters charge $25–75 per hour, mid-level professionals run $75–150 per hour, and specialists (e-commerce, SaaS, health/legal compliance) charge $150–300+ per hour or fixed project rates.
Project scope also shifts costs significantly. A five-page website copy rewrite isn't the same as tweaking existing pages. Industry factors matter too: B2B SaaS copy costs more than e-commerce product descriptions because it requires deeper technical understanding and longer sales cycles.
Homepage Copywriting Costs
Your homepage sets the tone and typically costs more per page than interior pages. Expect to pay $800–$3,000 for professional homepage copy if hiring an experienced copywriter. A senior strategist with portfolio work in your industry might charge $2,500–$5,000+.
What's included? A strong homepage should cover your unique value proposition, social proof, clear call-to-action placement, and messaging hierarchy. The copywriter usually spends time researching your audience, competitors, and brand positioning—that work isn't visible on the page but inflates the cost reasonably.
For budget-conscious businesses, mid-level copywriters deliver solid results at $1,200–$2,000 per homepage. You trade some strategic depth for lower costs, but the output is still professional and conversion-focused.
Product Page Copywriting Costs
Product pages are your conversion workhorses and typically cost $300–$1,500 per page depending on complexity and product type. Here's what affects pricing:
- Physical products (simple, clear benefits): $300–$600 per page
- Software/SaaS products (features, integrations, technical context): $600–$1,200 per page
- Services or intangible products (require education and trust-building): $800–$1,500 per page
Bulk discounts apply if you're writing 10+ product pages at once. Many copywriters offer $250–$400 per page for volume work, bringing total cost down significantly.
A/B testing copy is sometimes billed separately ($200–$500 per variation set), though some writers include one revision round in the original fee.
Other Website Page Types and Costs
About pages typically run $500–$1,500—these require storytelling and emotional connection, not just feature listing.
Landing pages (for ads or campaigns) cost $600–$2,000 depending on conversion focus and research depth.
FAQ sections average $300–$800 for a complete section, sometimes billed at a lower per-page rate.
Blog posts or educational content range from $100–$500 per 1,000-word article, depending on research requirements and the writer's expertise.
Pricing Models: Hourly vs. Fixed
Copywriters typically bill one of three ways:
- Hourly ($50–$300/hour): Works for ongoing tweaks or unclear scope. Riskier because timeline isn't fixed.
- Per-page fixed rates: Clearest model. You know the total upfront. Standard for homepage ($1,500–$3,000), product pages ($400–$800), and landing pages ($1,000–$2,000).
- Project-based: Full website rewrites priced as a bundle. A 10-page site redesign typically costs $4,000–$15,000 depending on writer level and research scope.
Fixed-rate pricing reduces surprises and keeps projects on schedule.
Red Flags and Quality Indicators
Copywriters charging under $200 for a homepage or under $100 for a product page often cut corners on research and testing. Quality work requires time spent understanding your audience and competitive landscape.
Expect legitimate copywriters to ask detailed questions: What's your customer's biggest pain point? Who are your top three competitors? What's your conversion goal? If they skip the questions, they're likely producing templated copy.
Look for writers with portfolio examples in your industry and case studies showing measurable results (conversion lift, engagement metrics). Mercoly helps you compare and find trusted copywriting providers side-by-side, so you can evaluate rates, expertise, and reviews in one place.
Frequently Asked Questions
Q: Should I hire one copywriter for all pages or specialists for each page type? One experienced generalist often works well for 5–15 pages and simplifies project management. For larger sites (50+ pages) or highly technical products, splitting between a strategist (homepage, positioning) and specialists (product pages, technical docs) often yields better results.
Q: How many revisions are usually included? Most copywriters include 1–2 revision rounds. Additional rounds cost $100–$300 each. Build revision expectations into the contract upfront.
Q: Can I use AI copywriting tools instead to save money? AI tools ($20–$100/month) produce serviceable first drafts but rarely nail brand voice, strategic messaging, or conversion optimization without heavy manual editing. They're best for internal content or as a starting point a human copywriter refines.
Ready to hire? Start comparing rates and portfolios from vetted copywriters today.